Is Prime100 Kangaroo & Vegetables Cooked Roll a good dog food?
We score it 59/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 59 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points to the score. Meanwhile, the overall quality of the ingredient list added +5.5 points, and the additives in the recipe contributed +3.7 points. Finally, the additive load impacted the rating by -2.7 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe59
- Nutritionallow96
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 3 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 10%
- Fat
- 3%
- Fibre
- 3%
- Moisture
- 65%
- Omega-3 fatty acids
- 0.01%
- Calcium
- 0.50%
- Phosphorus
- 0.37%
Energy: 125 kcal/100g
Additives & feeding info
Nutritional additives
Vitamins & Minerals (unspecified)
Technological additives
Salt; Natural Digestive Enzymes
Feeding guide
380g-490g per 10kg bodyweight
Reviews
Trustpilot: 4.5/5 · 97 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (8)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Kangaroo | Kangaroo | meat | good | - | 16.0 |
| 2 | Chicken (including ground chicken bone) | Chicken | meat | medium | - | 15.0 |
| 3 | Tapioca | Tapioca | carb | medium | - | 14.0 |
| 4 | Peas | Peas | veg | medium | - | 13.0 |
| 5 | Carrots | Carrots | veg | good | - | 12.0 |
| 6 | Vitamins & Minerals | Vitamin | supplement | good | - | 11.0 |
| 7 | Salt | Salt | additive | medium | - | 10.0 |
| 8 | Natural Digestive Enzymes. | unmatched | - | - | - | 9.0 |
Brand
- Website
- https://prime100.com.au/
- Phone
- 03 9394 1428
- Address
- Prime100 Pty Ltd, 40 Buys Court, Derrimut, VIC 3026
- Contact page
- prime100.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-17
- Scored with
- Model v3 (methodology)
- Product page
- prime100.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.49 |
| Carb share of dry matter | 8.8% | -0.115 | -1.02 |
| Vegetable share of dry matter | 9.5% | -0.005 | -0.05 |
| Additive share of dry matter | 22.8% | 0.163 | +3.71 |
| Supplement share of dry matter | 25.6% | -0.012 | -0.31 |
| Unrecognised share of dry matter | 11.4% | -0.027 | -0.30 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -12.20 | 0.222 | -2.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.49 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 8.8% | -0.115 | -1.02 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 9.5% | -0.005 | -0.05 |
| Additive share of dry matter | 22.8% | 0.163 | +3.71 |
| Supplement share of dry matter | 25.6% | -0.012 | -0.31 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 11.4% | -0.027 | -0.30 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -12.20 | 0.222 | -2.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 59.3
- Final score
- 59/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10 | 28.6 (band 18 to 40%) | 98.8 |
| Fat | 3 | 8.6 (band 5.5 to 20%) | 82.7 |
| Fibre | 3 | 8.6 (band 0.5 to 5%) | 100 |
| Calcium | 0.499 | 1.4 (band 0.5 to 2.5%) | 97.8 |
| Phosphorus | 0.368 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 91.4 |
| Energy (kcal/100g) | 125 | 357.1 | 100 |
Fibre: Declared as a maximum; the high-fibre taper is not applied.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "No Gluten" — supported by the declared grain-free data.
- "No Grain" — supported by the declared grain-free data.
14 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Australian Kangaroo protein is a hypoallergenic novel protein that is highly effective in supporting dogs with food sensitivities or allergies (on page) | Functional | not checkable | Manufacturer assertion |
| rich in iron for normal cell function and oxygen transport (on page) | Functional | not checkable | Manufacturer assertion |
| zinc to support the immune system (on page) | Functional | not checkable | Manufacturer assertion |
| rich source of omega-3 fatty acids including long chain omega-3 fatty acids DHA and EPA which work together to support heart health (on page) | Functional | not checkable | Manufacturer assertion |
| No Gluten (on page) | Free-from | consistent | Manufacturer assertion |
| Complete and balanced (on page) | Nutrient | not checkable | Manufacturer assertion |
| No Soy (on page) | Free-from | not checkable | Manufacturer assertion |
| Made with Australian Kangaroo, Chicken and Vegetables (on page) | Content | not checkable | Manufacturer assertion |
| Prime100 Cooked Rolls provide a rich source of meat protein, essential amino acids, and vital nutrients for strong muscular development and peak vitality (on page) | Content | not checkable | Manufacturer assertion |
| lean, low fat high protein source that supports lean muscle mass and weight control (on page) | High/low level | not checkable | Manufacturer assertion |
| No Grain (on page) | Free-from | consistent | Manufacturer assertion |
| low cross-reactivity protein which means dogs allergic to other meat proteins will be less likely to be allergic to kangaroo (on page) | Functional | not checkable | Manufacturer assertion |
| chicken...rich source of amino acids and omega-6 fatty acids which help promote a healthy coat and skin (on page) | Functional | not checkable | Manufacturer assertion |
| excellent source of glucosamine and calcium which supports healthy joints (on page) | Functional | not checkable | Manufacturer assertion |
| added natural digestive enzymes to support a healthy gut and enhance overall animal wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| No Artificial Colours or Ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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