FurFresh Fresh Dog Food Delivery Australia New Zealand King Salmon + White Fish Freeze Dried Dog Food
Dry Freeze Dried complete
Is FurFresh Fresh Dog Food Delivery Australia New Zealand King Salmon + White Fish Freeze Dried Dog Food a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score is 70 out of 100. Ingredients without printed percentages weighed the score down by -10.6 points. The overall quality of the ingredient list added +7.2 points, the processing format added +6.6 points, and being labelled nutritionally complete added a further +2.3 points.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe70
- NutritionalNot recorded
- Transparency50
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 70, in the top quarter of dry foods we track.
- Single named animal protein: fish.
- Doesn't list grain ingredients.
Why you might not
- Meat makes up an estimated 2% of the dry matter (4% as fed); carbohydrates dominate.
- No analytical breakdown is published.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Nutritional additives
Choline chloride; Taurine; Vitamin A supplement; Vitamin D3 supplement; Vitamin E supplement; Vitamin K supplement; Thiamine mononitrate (Vitamin B1); Riboflavin supplement (Vitamin B2); Niacin supplement (Vitamin B3); Calcium pantothenate (Vitamin B5); Pyridoxine hydrochloride (Vitamin B6); Folic acid (Vitamin B9); Vitamin B12 supplement; Biotin; Zinc amino acid chelate; Iron amino acid chelate; Copper amino acid chelate; Manganese amino acid chelate; Potassium iodide; Sodium selenite
Storage
Freeze dried; rehydrate with broth or warm water before serving.
Feeding guide
Rehydrate with very warm water or broth (up to 10-15 minutes). Standard 250ml cup holds ~60g dry. Puppies up to 12 weeks: 9% body weight per day across 3 meals; 7% at 6 months; 5% at 9 months; ~3% at 12 months; adults ~2% body weight per day.
Reviews
129 reviews on this product · 4.8/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (33)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Ling | unmatched | - | - | - | 4.0 |
| 2 | king salmon | Salmon | meat | good | - | 3.9 |
| 3 | carrots | Carrots | veg | good | - | 3.9 |
| 4 | broccoli | Broccoli | veg | good | - | 3.8 |
| 5 | green beans | Green Beans | veg | good | - | 3.8 |
| 6 | blueberries | Blueberries | veg | good | - | 3.7 |
| 7 | cabbage | Cabbage | veg | good | - | 3.6 |
| 8 | kiwi fruit | Fruit | veg | medium | - | 3.6 |
| 9 | chia seed | Chia Seeds | veg | good | - | 3.5 |
| 10 | turmeric | Turmeric | veg | good | - | 3.5 |
| 11 | green-lipped mussel powder | Green-Lipped Mussel | supplement | good | - | 3.4 |
| 12 | shiitake mushroom | Shiitake mushroom | veg | good | - | 3.3 |
| 13 | salt | Salt | additive | medium | - | 3.3 |
| 14 | choline chloride | Choline | supplement | good | - | 3.2 |
| 15 | taurine | Taurine | supplement | good | - | 3.2 |
| 16 | vitamin A supplement | Vitamin A | supplement | good | - | 3.1 |
| 17 | vitamin D3 supplement | Vitamin D3 supplement | supplement | good | - | 3.0 |
| 18 | vitamin E supplement | Vitamin E | supplement | good | - | 3.0 |
| 19 | vitamin K supplement | Vitamin K | supplement | good | - | 2.9 |
| 20 | thiamine mononitrate (vitamin B1) | Thiamine mononitrate | supplement | good | - | 2.8 |
| 21 | riboflavin supplement (vitamin B2) | Riboflavin | supplement | good | - | 2.8 |
| 22 | niacin supplement (vitamin B3) | Niacin | supplement | good | - | 2.7 |
| 23 | calcium pantothenate (vitamin B5) | Calcium pantothenate | supplement | good | - | 2.7 |
| 24 | pyridoxine hydrochloride (vitamin B6) | Pyridoxine hydrochloride | supplement | good | - | 2.6 |
| 25 | folic acid (vitamin B9) | Folic acid | supplement | good | - | 2.5 |
| 26 | vitamin B12 supplement | Vitamin B12 | supplement | good | - | 2.5 |
| 27 | biotin | Biotin | supplement | good | - | 2.4 |
| 28 | zinc amino acid chelate | Zinc Proteinate | supplement | good | - | 2.4 |
| 29 | iron amino acid chelate | Iron Proteinate | mineral | good | - | 2.3 |
| 30 | copper amino acid chelate | Copper proteinate | supplement | good | - | 2.2 |
| 31 | manganese amino acid chelate | Manganese proteinate | supplement | good | - | 2.2 |
| 32 | potassium iodide | Potassium iodide | supplement | good | - | 2.1 |
| 33 | sodium selenite. | Sodium selenite | supplement | poor | - | 2.1 |
Brand
- Website
- https://furfresh.com.au/
- Phone
- +61 499 856 628
- Address
- 9A Crane Crescent, Mosman, NSW 2088 Australia
- Contact page
- furfresh.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-17
- Scored with
- Model v3 (methodology)
- Product page
- furfresh.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.16 |
| Vegetable share of dry matter | 14.9% | -0.005 | -0.08 |
| Additive share of dry matter | 4.3% | 0.163 | +0.71 |
| Supplement share of dry matter | 72.9% | -0.012 | -0.89 |
| Unrecognised share of dry matter | 2.9% | -0.027 | -0.08 |
| Recipe graded poor | 2.1% | -0.065 | -0.13 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.1% | 0.060 | +0.12 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -3.99 | 0.222 | -0.89 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.16 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 14.9% | -0.005 | -0.08 |
| Additive share of dry matter | 4.3% | 0.163 | +0.71 |
| Supplement share of dry matter | 72.9% | -0.012 | -0.89 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 2.9% | -0.027 | -0.08 |
| Recipe graded poor | 2.1% | -0.065 | -0.13 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.1% | 0.060 | +0.12 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.99 | 0.222 | -0.89 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.06
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 69.7
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Single Protein Dog Food" — supported by the declared single protein data.
13 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Suitable for dogs of all ages (on page) | Functional | not checkable | Manufacturer assertion |
| Suitable for puppies (except giant breeds) (on page) | Functional | not checkable | Manufacturer assertion |
| Feed as a complete meal or topper (on page) | Functional | not checkable | Manufacturer assertion |
| Ideal for dogs with sensitive stomachs (on page) | Functional | not checkable | Manufacturer assertion |
| Animal Nutritionist Developed Recipes (on page) | Functional | not checkable | Manufacturer assertion |
| Single Protein Dog Food (on page) | Content | consistent | Manufacturer assertion |
| Formulated to exceed the nutritional levels established by AAFCO, NRC and FEDIAF (on page) | Nutrient | not checkable | Manufacturer assertion |
| Prepared Fresh, Freeze Dried (on page) | Content | not checkable | Manufacturer assertion |
| Complete & Balanced nutrition (on page) | Nutrient | not checkable | Manufacturer assertion |
| Nothing artificial. No glycerine, sugars or coatings (on page) | Free-from | not checkable | Manufacturer assertion |
| All of their essential vitamins and minerals (on page) | Content | not checkable | Manufacturer assertion |
| Grain-free recipe (on page) | Content | not checkable | Manufacturer assertion |
| New Zealand Made + ANZ Sourced (on page) | Content | not checkable | Manufacturer assertion |
| 100% Human Grade Whole Foods (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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