Feed For Thought Insect Protein Dog Food: Novel Protein Diet

Dry Extruded complete

Insect Protein Dog Food: Novel Protein Diet
Poor
our rating

Is Feed For Thought Insect Protein Dog Food: Novel Protein Diet a good dog food?

We score it 42/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

How we score

Why this score?

This recipe achieves a final score of 42 out of 100 based on several key factors. The overall quality of the ingredient list added +4.3 points. However, ingredients without printed percentages reduced the score by -10.6. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -4.2.

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Why you might choose it

  • Single named animal protein: insect.
  • Declares energy content, which most labels omit.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • Meat makes up an estimated 6% of the dry matter (16% as fed); carbohydrates dominate.
  • Only protein declared; fat, fibre, ash and moisture missing from the analysis.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.

View the source page

Estimated composition

supplement32.0%
carb29.0%
meat16.0%
veg13.0%
additive10.0%

Typical analysis (as fed)

Protein
30%

Energy: 390 kcal/100g

Additives & feeding info

No additives recorded yet.

Feeding guide

2–5 kg: 40–80 g/day; 6–10 kg: 95–140 g/day; 10–20 kg: 140–230 g/day; 20–30 kg: 230–315 g/day; 30–40 kg: 315–390 g/day; 40+ kg: 390 g + 70 g per additional kg. Transition over 7–10 days.

Reviews

Trustpilot: 4.6/5 · 80 reviews

72 reviews on this product · 4.7/5

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Single named protein: insect
  • Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids grain: the label lists sorghum

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (8)

#As declaredMatchedCategoryTierDeclared %Est. %
1Black soldier fly larvaeHermetia Illucens Larvaemeatgood-16.0
2Wholegrain sorghumSorghumcarbmedium-15.0
3Rolled oatsOatscarbmedium-14.0
4PeasPeasvegmedium-13.0
5YeastYeastsupplementgood-12.0
6Omega 3 and 6 poly-unsaturated fatty acidsOmega-3 Supplementsupplementgood-11.0
7Natural flavours (non-meat)Artificial flavouringsadditivepoor-10.0
8Essential vitamins and mineralsVitamins and mineralssupplementmedium-9.0

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-18
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.29
Carb share of dry matter36.3%-0.115-4.17
Vegetable share of dry matter2.8%-0.005-0.01
Additive share of dry matter12.8%0.163+2.08
Supplement share of dry matter41.8%-0.012-0.51
Recipe graded poor10.0%-0.065-0.65
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient10.0%0.060+0.60
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-12.500.222-2.77
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.29
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter36.3%-0.115-4.17
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter2.8%-0.005-0.01
Additive share of dry matter12.8%0.163+2.08
Supplement share of dry matter41.8%-0.012-0.51
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor10.0%-0.065-0.65
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient10.0%0.060+0.60
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-12.500.222-2.77
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Subtotal
41.6
Final score
42/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein3033.1 (band 18 to 40%)100
Energy (kcal/100g)390430.9100

Scored over 2 declared nutrients (combined weight 35); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✗ Additives declared (mandatory) - not on file0/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.

Consistent with the label

  • "Free from chicken, beef, lamb, pork, dairy, soy" — supported by the declared chicken data.
  • "Complete micronutrient profile to meet AAFCO standards for adult maintenance" — supported by the declared complete and balanced data.

10 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
Complete protein source that's genuinely novel (on page)Contentnot checkableManufacturer assertion
Helps with food-related itching (on page)Functionalnot checkableManufacturer assertion
Gentle on sensitive stomachs (on page)Functionalnot checkableManufacturer assertion
Produces firmer stools (on page)Functionalnot checkableManufacturer assertion
Promotes gut health (on page)Functionalnot checkableManufacturer assertion
with 30% protein, all sustainably sourced (on page)Nutrientnot checkableManufacturer assertion
Omega 3 & 6 poly-unsaturated fatty acids for healthy skin, a shiny coat, and reduced inflammation (on page)Functionalnot checkableManufacturer assertion
Chitin acts as a prebiotic, feeding beneficial gut bacteria (on page)Functionalnot checkableManufacturer assertion
Lauric acid with well-documented antimicrobial and immune-supporting properties (on page)Functionalnot checkableManufacturer assertion
Contains all essential amino acids (on page)Nutrientnot checkableManufacturer assertion
Free from chicken, beef, lamb, pork, dairy, soy (on page)Free-fromconsistentManufacturer assertion
Complete micronutrient profile to meet AAFCO standards for adult maintenance (on page)ContentconsistentManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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