Is About Us Turkey & Ocean Fish Puppy a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score reached 54 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages cost a further -5.8 points. On the positive side, the overall quality of the ingredient list added +4.5 points, with being labelled nutritionally complete contributing +2.3.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
55% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe54
- Nutritionallow96
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Prints ingredient percentages on the label.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Around 44% of the recipe is generic or unspecified ingredients.
- Meat makes up an estimated 9% of the dry matter (8% as fed); carbohydrates dominate.
- Only protein and fat declared; fibre, ash and moisture missing from the analysis.
Estimated composition
Typical analysis (as fed)
- Protein
- 29%
- Fat
- 16%
- Carbohydrates
- 38%
- Omega-3 fatty acids
- 1.50%
- Omega-6 fatty acids
- 0.50%
- Calcium
- 1.20%
- Phosphorus
- 1%
Energy: 375 kcal/100g
Additives & feeding info
Nutritional additives
Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)
Technological additives
Mixed tocopherols & rosemary extract (antioxidants in canola oil)
Storage
For optimal freshness, store in a cool dry place away from direct sunlight.
Feeding guide
Suitable for puppy dogs aged 2 months and older. Introduce gradually over 7-10 days. 1 cup ≈ 125g. Detailed daily feeding table provided by expected adult weight (2-70kg) and age (2-18 months).
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (41)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Turkey meal (41%) | Dehydrated turkey protein | meat | good | 41 | 41.0 |
| 2 | Brown rice | Rice - brown / whole grain | carb | medium | - | 1.8 |
| 3 | Peas | Peas | veg | medium | - | 1.8 |
| 4 | Chickpeas | Chickpeas | veg | medium | - | 1.8 |
| 5 | Faba beans | unmatched | - | - | - | 1.8 |
| 6 | Chicken meal | Dried chicken protein | meat | good | - | 1.8 |
| 7 | Canola oil (with mixed tocopherols & rosemary extract) | Rapeseed oil | oil | good | - | 1.7 |
| 8 | Fish oil | Fish Oil | oil | good | - | 1.7 |
| 9 | Beet pulp | Beet Pulp | fibre | medium | - | 1.7 |
| 10 | Chicken gravy | Chicken | meat | medium | - | 1.7 |
| 11 | Fish meal (4.5%) | Fish Meal | meat | medium | 4.5 | 4.5 |
| 12 | Sea salt | Salt | additive | medium | - | 1.6 |
| 13 | Prebiotics (chicory) with Probiotics (Bacillus Subtilis, Bacillus Licheniformis) | Prebiotics | supplement | good | - | 1.6 |
| 14 | Egg | Egg | meat | good | - | 1.6 |
| 15 | Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline) | Vitamin | supplement | good | - | 1.6 |
| 16 | Chicory extract | Chicory Root Extract | fibre | good | - | 1.5 |
| 17 | Flaxseed oil | Linseed oil | oil | good | - | 1.5 |
| 18 | Sunflower oil | Sunflower oil | oil | good | - | 1.5 |
| 19 | DL-Methionine | Methionine | supplement | good | - | 1.5 |
| 20 | Taurine | Taurine | supplement | good | - | 1.4 |
| 21 | D-Glucosamine | Glucosamine | supplement | good | - | 1.4 |
| 22 | Turmeric | Turmeric | veg | good | - | 1.4 |
| 23 | DHAGold | unmatched | - | - | - | 1.4 |
| 24 | Kelp powder | Kelp | veg | good | - | 1.4 |
| 25 | Yucca schidigera | Yucca Schidigera | supplement | good | - | 1.3 |
| 26 | Sweet potato | Sweet Potatoes | carb | good | - | 1.3 |
| 27 | Carrot | Carrots | veg | good | - | 1.3 |
| 28 | Spinach | Spinach | veg | good | - | 1.3 |
| 29 | Pumpkin | Pumpkin | veg | good | - | 1.2 |
| 30 | Kale | Kale | veg | good | - | 1.2 |
| 31 | Broccoli | Broccoli | veg | good | - | 1.2 |
| 32 | Tomato | Tomato | veg | good | - | 1.2 |
| 33 | Apple | Apples | veg | good | - | 1.1 |
| 34 | Rosehip powder | Rose Hip | veg | good | - | 1.1 |
| 35 | Alfalfa | Alfalfa | veg | good | - | 1.1 |
| 36 | Chia seed | Chia Seeds | veg | good | - | 1.1 |
| 37 | Cranberry | Cranberries | veg | good | - | 1.0 |
| 38 | Blueberry | Blueberries | veg | good | - | 1.0 |
| 39 | Rosemary | Rosemary | veg | good | - | 1.0 |
| 40 | Parsley | Parsley | veg | good | - | 1.0 |
| 41 | Green tea. | Green Tea | veg | good | - | 0.9 |
Brand
- Address
- Hawkesbury Valley
- Contact page
- befrankpets.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- befrankpets.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.52 |
| Carb share of dry matter | 3.3% | -0.115 | -0.38 |
| Oil share of dry matter | 10.8% | -0.092 | -0.99 |
| Vegetable share of dry matter | 12.1% | -0.005 | -0.06 |
| Additive share of dry matter | 2.5% | 0.163 | +0.40 |
| Supplement share of dry matter | 13.7% | -0.012 | -0.17 |
| Unrecognised share of dry matter | 43.6% | -0.027 | -1.16 |
| Undeclared quantities | 54.5% | -0.106 | -5.75 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -1.86 | 0.222 | -0.41 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.52 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 3.3% | -0.115 | -0.38 |
| Oil share of dry matter | 10.8% | -0.092 | -0.99 |
| Vegetable share of dry matter | 12.1% | -0.005 | -0.06 |
| Additive share of dry matter | 2.5% | 0.163 | +0.40 |
| Supplement share of dry matter | 13.7% | -0.012 | -0.17 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 43.6% | -0.027 | -1.16 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 54.5% | -0.106 | -5.75 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.86 | 0.222 | -0.41 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 54.5
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 32 | 100 |
| Fat | 16 | 17.7 | 100 |
| Calcium | 1.2 | 1.3 | 100 |
| Phosphorus | 1 | 1.1 | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 64.9 |
| Energy (kcal/100g) | 375 | 414.4 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 29.7, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (45.5% of the recipe mass) (voluntary) | 9.1/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "complete diet for puppies of all breeds" — supported by the declared complete and balanced data.
- "high protein | low carb" — supported by the declared high protein data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Balanced recipes with wholesome grains (on page) | Content | not checkable | Manufacturer assertion |
| complete diet for puppies of all breeds (on page) | Content | consistent | Manufacturer assertion |
| lean protein and ocean fish for omega 3 fatty acids and DHA (on page) | Content | not checkable | Manufacturer assertion |
| helps support brain, eye and bone development (on page) | Functional | not checkable | Manufacturer assertion |
| probiotics assist digestive comfort (on page) | Functional | not checkable | Manufacturer assertion |
| superfoods provide antioxidants for immune health (on page) | Functional | not checkable | Manufacturer assertion |
| high protein | low carb (on pack) | High/low level | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from About Us
See all products from About Us
Alternatives to Turkey & Ocean Fish Puppy
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.