Is About Us Ocean Blend a good dog food?
We score it 57/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 57 out of 100 based on several key factors. The meat content contributed +1.2 points, while the overall quality of the ingredient list added +5.7 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -4.7 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
45% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe57
- Nutritionallow91
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Prints ingredient percentages on the label.
- Single named animal protein: fish.
- Doesn't list grain ingredients.
Why you might not
- Around 29% of the recipe is generic or unspecified ingredients.
- Only protein and fat declared; fibre, ash and moisture missing from the analysis.
Estimated composition
Typical analysis (as fed)
- Protein
- 38%
- Fat
- 18%
- Carbohydrates
- 26%
- Omega-3 fatty acids
- 2%
- Omega-6 fatty acids
- 0.70%
- Calcium
- 1.20%
- Phosphorus
- 1%
Energy: 390 kcal/100g
Additives & feeding info
No additives recorded yet.
Storage
Store in a cool dry place away from direct sunlight. Wash hands after handling pet food.
Feeding guide
Gradually introduce over 7-10 days. 1 cup ≈ 125g. Daily amounts: 5kg 90g (3/4 cup); 10kg 160g (1 1/4 cups); 15kg 210g (1 3/4 cups); 20kg 270g (2 1/4 cups); 25kg 320g (2 1/2 cups); 30kg 360g (3 cups); 35kg 410g (3 1/4 cups); 40kg 450g (3 1/2 cups); 45kg 490g (4 cups); 50kg 530g (4 1/4 cups); 55kg 570g (4 1/2 cups); 60kg 610g (5 cups); 65kg 650g (5 1/4 cups); 70kg 680g (5 1/2 cups). Fresh clean drinking water should be freely available at all times.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (28)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Mackerel meal | Mackerel Meal | meat | medium | - | 2.5 |
| 2 | equiv. to 26% | unmatched | - | - | 26 | 26.0 |
| 3 | Salmon meal | Salmon Protein | meat | good | - | 2.5 |
| 4 | Salmon (11%) | Salmon | meat | good | 11 | 11.0 |
| 5 | Chickpeas | Chickpeas | veg | medium | - | 2.4 |
| 6 | Faba beans | unmatched | - | - | - | 2.4 |
| 7 | Peas | Peas | veg | medium | - | 2.3 |
| 8 | Mackerel (7%) | Mackerel | meat | good | 7 | 7.0 |
| 9 | Sardine (7%) | Sardines | meat | good | 7 | 7.0 |
| 10 | Canola oil (with mixed tocopherols & rosemary extract) | Rapeseed oil | oil | good | - | 2.3 |
| 11 | Pea protein | Pea protein | carb | medium | - | 2.2 |
| 12 | Beet pulp | Beet Pulp | fibre | medium | - | 2.2 |
| 13 | Fish oil | Fish Oil | oil | good | - | 2.1 |
| 14 | Sardine meal | Sardines | meat | good | - | 2.0 |
| 15 | equiv. to 4.4% | unmatched | - | - | 4.4 | 4.4 |
| 16 | Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline) | Vitamin | supplement | good | - | 2.0 |
| 17 | Sea salt | Salt | additive | medium | - | 1.9 |
| 18 | Prebiotic (chicory) with Probiotics (Bacillus Subtilis, Bacillus Licheniformis) | Probiotic | supplement | good | - | 1.9 |
| 19 | Chicory extract | Chicory Root Extract | fibre | good | - | 1.8 |
| 20 | Flaxseed oil | Linseed oil | oil | good | - | 1.8 |
| 21 | Taurine | Taurine | supplement | good | - | 1.7 |
| 22 | DL-Methionine | Methionine | supplement | good | - | 1.7 |
| 23 | Turmeric | Turmeric | veg | good | - | 1.6 |
| 24 | Yucca schidigera | Yucca Schidigera | supplement | good | - | 1.6 |
| 25 | Rosehip powder | Rose Hip | veg | good | - | 1.5 |
| 26 | Kelp powder | Kelp | veg | good | - | 1.4 |
| 27 | Kakadu Plum powder | Plum | veg | good | - | 1.4 |
| 28 | Muntries powder. | unmatched | - | - | - | 1.3 |
Brand
- Address
- Hawkesbury Valley
- Contact page
- befrankpets.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- befrankpets.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.70 |
| Meat share of dry matter | 12.0% | 0.096 | +1.16 |
| Carb share of dry matter | 3.4% | -0.115 | -0.39 |
| Oil share of dry matter | 10.5% | -0.092 | -0.96 |
| Vegetable share of dry matter | 10.4% | -0.005 | -0.05 |
| Additive share of dry matter | 3.0% | 0.163 | +0.49 |
| Supplement share of dry matter | 13.9% | -0.012 | -0.17 |
| Unrecognised share of dry matter | 29.4% | -0.027 | -0.78 |
| Undeclared quantities | 44.6% | -0.106 | -4.71 |
| Additive penalty | -2.37 | 0.222 | -0.53 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.70 |
| Meat share of dry matter | 12.0% | 0.096 | +1.16 |
| Carb share of dry matter | 3.4% | -0.115 | -0.39 |
| Oil share of dry matter | 10.5% | -0.092 | -0.96 |
| Vegetable share of dry matter | 10.4% | -0.005 | -0.05 |
| Additive share of dry matter | 3.0% | 0.163 | +0.49 |
| Supplement share of dry matter | 13.9% | -0.012 | -0.17 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 29.4% | -0.027 | -0.78 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 44.6% | -0.106 | -4.71 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.37 | 0.222 | -0.53 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 57.1
- Final score
- 57/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 38 | 42 (band 18 to 40%) | 100 |
| Fat | 18 | 19.9 (band 5.5 to 20%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.8 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 82 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 41 |
| Energy (kcal/100g) | 390 | 430.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 41). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (55.4% of the recipe mass) (voluntary) | 11.1/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete and balanced recipe" — supported by the declared complete and balanced data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| help support healthy skin, coat, joints and bones (on page) | Functional | not checkable | Manufacturer assertion |
| With Kakadu Plum for vitamin C (on page) | Content | not checkable | Manufacturer assertion |
| natural sources of omega 3 fatty acids, vitamin D and calcium (on page) | Nutrient | not checkable | Manufacturer assertion |
| High Protein, low Carbohydrate grain free diet (on pack) | Content | not checkable | Manufacturer assertion |
| made with 81% premium animal ingredients (on page) | Content | not checkable | Manufacturer assertion |
| pre & probiotics for gut health (on page) | Functional | not checkable | Manufacturer assertion |
| This ocean-sourced protein trio features mackerel, salmon and sardine, all naturally rich in omega-3 fatty acids, vitamin D and calcium that supports healthy skin and coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| Muntries for antioxidants and fibre (on page) | Content | not checkable | Manufacturer assertion |
| complete and balanced recipe (on page) | Content | consistent | Manufacturer assertion |
| rich in iodine and minerals to help support thyroid function, digestion and coat health (on page) | Functional | not checkable | Manufacturer assertion |
| Southern Bull Kelp for minerals and iodine (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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