Buy KONG Dog and Cat Toys Easy Treat Birthday Cake
Treat complementary
Is Buy KONG Dog and Cat Toys Easy Treat Birthday Cake a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency60
- Safety100
- Evidencemoderate100
Why you might choose it
- Declares energy content, which most labels omit.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
- 5 poor-graded ingredients make up about 33% of the recipe.
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
What the label tells us
- The label lists 13 ingredients.
- Lists no artificial colours or preservatives.
- Prints no ingredient quantities.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 6%
- Fat
- 18%
- Fibre
- 1%
- Ash
- 7%
- Moisture
- 54%
Energy: 300 kcal/100g
Additives & feeding info
Technological additives
Sorbic Acid (Preservative)
Storage
Store at room temperature. No refrigeration necessary.
Feeding guide
Apply a small amount of Easy Treat to the inside surface of the KONG toy. Some KONG toys have outside grooves that may be filled with a small amount of Easy Treat. Note: the delicious flavor of Easy Treat is concentrated - a little goes a long way. Serving Size: 5g (1 tsp) = 15kcal. Servings per container about 45.
Reviews
Trustpilot: 1.7/5 · 81 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists maize / corn
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (14)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Cheese | Cheese | other | medium | - | 9.3 |
| 2 | Water | Water | other | - | - | 9.0 |
| 3 | Soybean Oil | Soybean oil | oil | medium | - | 8.6 |
| 4 | Whey | Sweet whey powder | other | medium | - | 8.3 |
| 5 | Modified Corn Starch | Maize / Corn | carb | medium | - | 8.0 |
| 6 | Sodium Phosphate | Sodium phosphate | additive | poor | - | 7.6 |
| 7 | Dextrose | Dextrose | carb | poor | - | 7.3 |
| 8 | Maltodextrin | Maltodextrin | carb | poor | - | 7.0 |
| 9 | Lactic Acid | unmatched | - | - | - | 6.6 |
| 10 | Rice flour | Rice flour | carb | medium | - | 6.3 |
| 11 | Salt | Salt | additive | medium | - | 6.0 |
| 12 | Natural and Artificial Flavor | Flavor | additive | poor | - | 5.6 |
| 13 | Sodium Alginate | Alginate | additive | medium | - | 5.3 |
| 14 | Sorbic Acid (preservative) | Sorbic acid | additive | poor | - | 5.0 |
Brand
- Website
- https://www.kongcompany.com/
- Contact page
- www.kongcompany.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- www.kongcompany.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +1.61 |
| Carb share of dry matter | 34.8% | -0.115 | -4.01 |
| Oil share of dry matter | 11.8% | -0.092 | -1.08 |
| Additive share of dry matter | 36.7% | 0.163 | +5.97 |
| Other share of dry matter | 12.1% | -0.375 | -4.55 |
| Unrecognised share of dry matter | 4.6% | -0.027 | -0.12 |
| Recipe graded poor | 32.6% | -0.065 | -2.12 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 7.6% | 0.060 | +0.46 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -35.60 | 0.222 | -7.90 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +1.61 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 34.8% | -0.115 | -4.01 |
| Oil share of dry matter | 11.8% | -0.092 | -1.08 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 36.7% | 0.163 | +5.97 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 12.1% | -0.375 | -4.55 |
| Unrecognised share of dry matter | 4.6% | -0.027 | -0.12 |
| Recipe graded poor | 32.6% | -0.065 | -2.12 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 7.6% | 0.060 | +0.46 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -35.60 | 0.222 | -7.90 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 35.1
- Final score
- 35/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Chicken-Free" — supported by the declared chicken data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Made in the USA (on page) | provenance | not checkable | Manufacturer assertion |
| highly digestible (on page) | Functional | not checkable | Manufacturer assertion |
| Ideal for stuffing KONG treat dispensing toys and slow feeders (on page) | Functional | not checkable | Manufacturer assertion |
| Easy to dispense thanks to its convenient, no-mess nozzle (on page) | Functional | not checkable | Manufacturer assertion |
| free of trans fats (on page) | Free-from | not checkable | Manufacturer assertion |
| Chicken-Free (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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